By using the right keywords, you can attract quality visitors with a higher possibility of conversion, and therefore, increased ROI. High traffic numbers don’t mean anything if it’s not quality traffic. Keywords bring in the right audience for you.
And trust is crucial if you’re going to convert them into customers. When searchers click on your search result and your page gives information based on their search words, it instantly increases trust with them. Keywords make you look more trustworthy in visitors’ eyes. By knowing what keywords your audience uses when searching for your product you can optimize and relate your content to how they’re searching, which will increase the visibility (rankings of your website) and increase the organic traffic. So why should you even care about using keywords? The simple answer is that they bring your website (and therefore your company) quite a few benefits. It’s the exact word or phrase you want your website to rank in search engines for, no matter what words are before or after it.
A keyword is the one or two words that all of those searches have in common - in this case, “ceramic tile.” A keyword isn’t the full search term your audience is searching for. Think “what is ceramic tile,” “how do I install ceramic tile myself,” “what’s the best color combination of ceramic tile,” etc. They’re often used interchangeably, but they are two different things.Ī search query is the word or condensed phrase your audience is actually typing into the search bar (or asking Siri or ChatGPT about). However, don’t confuse keywords and search queries. (We’ll talk more about picking the right keywords a little farther down in this article.) For example, they might search “affordable tile," “quality tile” or “marble style ceramic tile. Then, you should optimize that content according to best SEO practices, such as using keywords they would use in a search. Your first goal should be to create helpful content based on your audience’s interests. This is often called a long-tail keyword.įor example, say you are a ceramic tile company whose primary audience is DIYers. SEO), or it can be two or more words put together in a common phrase. Using the right keywords on a webpage or in a blog is how you show up in the search results.Ī keyword can be a single word or acronym (i.e. When they search for that word or phrase, you want your website to be the first link in the search results. Keywords are specific words or phrases that your target audience is searching the internet for.
What you may not know is one of the essential building blocks of that strategy is keywords. You may know that you need an SEO (Search Engine Optimization) strategy for your website.
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